5 Strategies to Help Identify Patterns to Design Complex Content Intuitively

1) Look for patterns Before starting any information design project, such as an #infographic . Reorganize the information into a #intuitive design (system or process) like a diagram.

2) Remember you are telling a story; therefore, the #content gets broken up into an introduction, topics, and conclusion.

3) Utilize a hierarchy to disperse the information into meaningful and related groups.

4) Think about the overarching story you want to tell and apply visual storytelling to tell each #data story individually and collectively.

5) A good infographic informs and engages. Therefore, the design MUST be kept clean without noise and unnecessary distractions.

According to McKinsey Consulting Group “Companies that use impactful design have seen an increase of business up to 32%.“

For nearly a decade, BRAIT Studio has specialized in helping businesses and social impact non-profits drive growth by distilling complex information into impactful designs.

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